Solutions for
Sports & Events
We bridge the gap between strategy and execution - helping clients re-imagine sport as a platform for community, social, economic, and environmental impact.
Major Event Advisory
We provide end-to-end support for the planning, and delivery of major sporting events - ensuring alignment with national objectives, stakeholder coordination, and operational excellence.
Sustainable Sports Strategy
We help sports bodies and host cities design and implement sustainability frameworks- covering infrastructure, carbon management, circular economy, and inclusive growth.
Sports Transformation & Governance
We advise national federations and sports ministries on modernising operations, optimising governance, and building high-performance, data-driven sports ecosystems.
Athlete Pathway & Talent Development
We co-create holistic athlete development models, including grassroots talent ID, elite coaching programmes, wellness integration, and pathways to global competition.
Sports Tech & Innovation
From fan engagement to performance analytics, we help organisations adopt cutting-edge digital technologies to future-proof their sport offerings and create immersive experiences.
The Sports and Major Events industry within GCC is undergoing rapid transformation, fuelled by national ambitions, global hosting aspirations, and shifting audience expectations. However, challenges remain – as do opportunities, ranging from digital engagement, data analytics, event planning and delivery technology, organisation and governance, and athlete development.
Our deep experience in delivering global sports events positions us to support federations, ministries, and private entities in unlocking long-term value.
Case Studies
Major Event Advisory – Operational Readiness for a Global Multi-Sport Event
An international organising committee preparing to host a major multi-sport event faced urgent needs around mobilisation, stakeholder coordination, and delivery assurance. With multiple workstreams converging under tight timelines, they required a trusted structure to drive alignment and enable a fast start.
Our team helped shape the operational mobilisation and governance frameworks for a flagship global event. We supported the design of delivery structures that enabled agile decision-making, stakeholder trust, and cross-functional coordination from day one. These efforts laid the groundwork for a high-performing programme that could scale quickly and remain aligned with broader event objectives.
Sports Transformation – Building a Learning & Innovation Culture
In fast-moving major events, knowledge is often siloed or lost between cycles. A large sports organisation sought to institutionalise learning and innovation to improve delivery consistency and build long-term capability.
We led the conceptualisation of a digital knowledge-sharing platform - capturing lessons learned, innovation pilots, and delivery blueprints from one Games cycle to the next. Coupled with a re-imagined operating model that included local talent, this enabled real-time insights, executive visibility, and a stronger culture of continuous improvement across the sports ecosystem.
Sports Tech & Innovation – Enabling Real-Time Insight and scalable Delivery
In the high-pressure environment of international sports delivery, decision-making was often delayed due to fragmented data, siloed systems, and slow information flow across key stakeholders. Leaders lacked real-time visibility into programme health, risks, and performance.
We helped design and embed a real-time executive insight model across a large-scale global sports programme - introducing integrated dashboards, predictive analytics, and agile reporting frameworks. This enabled senior leaders to better track delivery status, quickly identify emerging risks, and focus on the most critical areas. It provided the clarity and control required to lead confidently through the complexity of major event delivery.